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If you love happy, smiling babies, hard work, lots of rewards and duck and water puns, this is the business for you!

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Dive right in!

If you'd like to get in touch and request a franchise prospectus, please fill out the contact form at the bottom of the page, call 01477 410083, or email

If you'd like to find out more about franchising with Puddle Ducks, click here to watch a video of our franchisees talking about their businesses, or click on one of the links in the green menu at the bottom (or if you're viewing on desktop, on the right hand side).

  • Territories available in:

    • London (and surrounding area)
    • Surrey
    • Cambridgeshire (and surrounding area)
    • Buckinghamshire
    • Norfolk
    • Birmingham/West Midlands/Warwickshire
    • Hampshire
    • Devon
    • South Wales
    • South Scotland
  • Each Puddle Ducks franchise is an investment that allows you to do something you love and turn it into a profitable business.

    Whilst no previous experience is necessary, all of our franchisees start off teaching in the water, so they can fully immerse themselves in the product and truly understand their customers. But ultimately, the aim is for you to manage a team of teachers, taking ownership of your own territory and building the business upwards from there.

    Ultimately, it’s up to you how quickly you go. Some franchisees like to start by cautiously dipping their toes in whilst others like to dive right in at the deep end — either way, our team will be there to support you every step of the way.

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What our franchisees think

Faye Burrell, Owner of Puddle Ducks Wakefield, Barnsley & South Leeds

“Swimming has always been a keen activity of mine - swimming competitively and synchronised swimming as a child - and I always believed in the huge benefits of learning to swim at a young age…I came across Puddle Ducks on a website advertising franchises, and was instantly interested: it just seemed like the natural choice. After visiting Tracy and Jo and watching some classes, I was instantly hooked and could not think of a more ideal business for me. Running a Puddle Ducks franchise is hard work, but it is the BEST decision I have ever made. It seriously is the BEST JOB IN THE WORLD. I feel so lucky.”