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Professional Bodies

We are proud to be members of and partners with the following professional bodies.

Swimming Industry


The Technical Team, led by Technical Director and Head Teacher, Ali Beckman, are supported by experts in child psychology, child development and midwifery and are fully accredited by the STA (Swim Teachers’ Association), the world’s largest independent swimming teaching and lifesaving organisation and governing body in the UK. In 2019, Ali’s contribution to the baby swimming industry was recognised in 2019 as she was invited onto the Board of Trustees for the STA.



The Birthlight Charity pioneered baby-led/child-led swimming in the UK and we were thrilled to be able to work with them when developing the STA Level 3 Diploma in Aquatic Teaching – Baby and Pre-School. We then built on the work they had started to enable progression through the Puddle Ducks programme and after years of research and trials, we developed activities to align with our Puddle Ducks way of teaching, leading to beautiful surface swims, progressing to child-led rolling to breathe and then into beautiful stroke development in our Swim Academy programme; a true child-led swimming progression with amazing results.


Franchise Industry


The British Franchise Association (bfa) was established in 1977 and aims to promote ethical franchising throughout Great Britain, as well as internationally as a member of the World Franchise Council.

We are very proud to be full members of the bfa which means we have a proven trading and franchising record.



A 2015 survey conducted by the bfa and Natwest found that only 23% of franchisees in the UK are women. Encouraging Women Into Franchising (EWIF) offer support to women who are looking to get into franchising and Puddle Ducks are very proud to be members. We have been finalists for EWIF's Woman Franchisor of the Year award for four times in the last five years and continue to be involved in the work that they do.

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