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The Financials & Stats

We call it 'having your ducks in a row' but really, it's just doing your homework and entering into owning a Puddle Ducks franchise with your eyes open. We are open and transparent about the costs involved and the potential rewards and will answer any questions you have as well as encourage you to talk to our Franchisees if you are serious about wanting to join the network.

  • These figures apply to a virgin territory. Resales will be unique to the opportunity available.

    • Franchise Fee: £24,000 + VAT
      • This gives you the licence to operate exclusively in your territory for 5 years with the option to renew. There is no additional fee at renewal
    • Minimum Personal Investment: approx. £5,000 + VAT
      • We are an approved franchisor with HSBC, Lloyds, Natwest and all have franchise departments who understand the landscape and are ready to lend as long as you have the Minimum Personal Investment stipulated by that particular bank
    • Working Capital
      • Everybody’s personal circumstances are different, but we advise that you have enough money in the bank to sustain yourself for the first 12-24 months so that you aren’t drawing on the business. In addition to that, and depending on how quickly you want to grow the business, you may find that you need to pay for things like pool hire upfront so factor that into any business plan
  • The network turnover has grown steadily over the years. The last three years look like this:

    • 2016: £7,000,000
    • 2017: £7,500,000
    • 2018: £10,000,000
    • Management Service Fee: £10% of sales
    • National Marketing Levy: 1% of sales
  • To help ensure the continued success of the network, Puddle Ducks provide additional services to our Franchisees, free-of-charge, including an insurance-backed HR service, state-of-the-art website and the support of the team of experts at HQ, all aimed at providing peace of mind to our Franchisees.

We would expect an established* Puddle Ducks franchise to achieve annual income/sales of at least £250,000 with the potential for sales significantly in excess of this figure.

In 2017/18, over 40% of our franchises achieved income/sales of over £250,000 and 50% of those in excess of £400,000.

At this level, net profits should be in the region of 19% although this will depend upon individual business mix, gross margins, and overheads.

As with any franchise business, your individual profitability will depend upon several factors, not least your own effort and hard work, correct application of our system, commercial skills, judgement and market conditions.

*We define an established franchise as having around 500 customers with a minimum annual income/sales of £250,000.