About Puddle Ducks
A network of business owners making a difference
Puddle Ducks is a nationwide network of locally owned businesses, united by a shared ambition to succeed and a commitment to helping children develop skills for life. Together, our franchise owners deliver trusted swimming programmes to more than 26,000 babies and children every week, building strong teams, rewarding careers and valuable businesses within their communities. Behind every franchise owner is the strength of the Puddle Ducks brand, proven systems, specialist training and expert support from Duck HQ. It is this combination of local ownership, national expertise and genuine purpose that makes Puddle Ducks much more than a swim school.
From an ambitious idea to a national network
Puddle Ducks began in 2002 when its founders spotted a gap in the market for high-quality children’s swimming lessons and saw the opportunity to build a distinctive, successful and scalable business.
That entrepreneurial vision has grown into a trusted national brand, teaching more than 26,000 babies and children across the UK. Original founder Jo Stone remains at the helm as CEO, leading an ambitious network of franchise owners supported by a proven business model.
Today, Puddle Ducks gives franchise owners the opportunity to build a substantial, scalable business with purpose, combining the strength of an established brand, trusted programmes and proven systems with the independence to shape their own future.
Commercial ambition, greater control and the desire to make a difference were there from the start. They remain at the heart of Puddle Ducks today.
“We want every child to love swimming, respect the water and swim beautifully.”
Meet the Team at Duck HQ
Get to know the people at Duck HQ who will support your journey.
Meet the Head Office Team